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Search & Advertising · AEO & AI Search

AEO & AI Search

Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) — get your brand cited by ChatGPT, Gemini, Perplexity, and Google's AI Overviews.

What we do

Inside AEO & AI search.

AI Search Audit

Where your brand shows up today — and doesn't — across ChatGPT, Gemini, Perplexity, and AI Overviews

Answer-Ready Content

Expert Q&A content and topic clusters structured for LLM ingestion and citation

Structured Data & Schema

FAQ schema, JSON-LD, and semantic markup that machines can trust and quote

Prompt Testing & Citation Tracking

Measuring how AI engines answer your customers' questions, and moving your brand into the answer

Search changed. The answer box won.

Your customers still ask the same questions — they just ask them somewhere new. Google’s AI Overviews, ChatGPT, Gemini, Perplexity, and Copilot now answer directly, and a growing share of buyers never see a list of blue links at all. Traditional SEO gets you ranked; Answer Engine Optimization (AEO) — also called Generative Engine Optimization (GEO) — gets you cited. It’s the difference between competing for a click and being the answer the AI gives.

If your competitors are already appearing in AI-generated answers for your category, every one of those conversations is happening without you.

What AEO/GEO actually involves

There’s no trick to it — AI engines cite sources they can parse, trust, and quote cleanly. We make your content that source:

Answer-ready content. Clear, expert-level answers to the questions your buyers actually ask, structured in the Q&A and topic-cluster formats large language models prefer to ingest and cite. This isn’t content farming — it’s your real expertise, organized the way answer engines read.

Structured data and semantics. FAQ and organization schema, JSON-LD, and semantically clean markup so machines understand exactly who you are, what you sell, and which questions each page answers. The same structure that wins featured snippets feeds AI Overviews.

Prompt testing and citation tracking. We ask the engines the questions your customers ask — in ChatGPT, Gemini, Perplexity, and AI Overviews — record where your brand appears (and where it doesn’t), and iterate the content until the citations stick. Visibility in AI answers is measurable; we measure it.

From answer to lead. Being cited is the start, not the goal. We align the pages behind those citations with clear next steps, so an AI-referred visitor lands on something built to convert — and your analytics can attribute the lead to the engine that sent it.

AEO compounds with everything else

AEO isn’t a replacement for SEO — it’s built on the same foundation of authority, structure, and genuinely useful content, extended to where search is going. It works best wired into the rest of your program: SEO and paid search keep classic search covered, data and analytics prove what’s working, and a clear brand story gives the engines something worth quoting.

Who this is for

If your customers ask questions, AEO decides whether you’re in the answer.

  • B2B & SaaS

    Deep product knowledge buyers research for weeks.

  • Professional services

    Firms building topical authority in their field.

  • Local & regional

    Businesses competing on expertise in their market.

  • eCommerce

    Brands that want to surface in AI product discovery.

Related reading ·

AEO: When AI answers the question, are you the answer?

Eric Larson, Founder & Creative Director

Read the article

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