Privacy Policy

Last updated: August 21, 2026

We respect your privacy and are committed to protecting any personally identifying information you may share with us at LayerCake Marketing (“LayerCake Marketing”). This Privacy Policy is designed to help you understand how we collect and use the information you decide to share, and to help you make informed decisions when providing personally identifying information as a visitor at our website accessible at layercake.marketing and other LayerCake Marketing-branded websites and domains that point to this Privacy Policy (collectively, the “Site”), while using our services, or while accessing other Site features such as email subscriptions to receive news and updates.

By accessing the Site, using our services, or providing us with your personally identifying information, you are accepting the practices and policies described in this Privacy Policy. This Privacy Policy may change from time to time; any changes will be posted on this page, and if the changes are significant, we will provide a more prominent notice.

This Privacy Policy does not apply to services offered by other companies or individuals, including third-party services used by LayerCake Marketing or third-party websites accessed through the Site. For those, we encourage you to review the applicable third-party privacy policies. Where LayerCake Marketing uses third parties to process your personal data, we use only processors providing sufficient guarantees to protect your rights.

If you have questions or concerns regarding this Privacy Policy, want to update information we maintain about you, or have any other inquiry about our privacy practices, contact us at hello@layercakemarketing.com.

Who Is the Controller of Your Personal Data?

LayerCake Marketing, an organization established under the laws of California, based at 400 Continental Blvd, 6th Floor, El Segundo, CA 90245, United States of America.

What Information Does LayerCake Marketing Collect?

Information you share with us. We have access to information you voluntarily provide, including via email, contact forms, or other contacts you initiate — for example, information you disclose when requesting a proposal, signing up for email updates, or registering for an event. This may include personally identifiable information such as your name, email address, company, and other contact details. Your personal data is collected and processed to deliver the products, services, and information you request; without it, we cannot provide them.

Information we learn from your use of the Site. Like most websites, we collect standard technical information such as browser type, operating system, IP address, and pages visited. We use this aggregate information to improve the usability, performance, and effectiveness of the Site. Aggregate data may be shared with third parties without any of your personally identifiable information.

Cookies and similar technologies. We may use cookies, pixel tags, and similar identifiers to understand how the Site is used. A cookie is a small text file stored on your device by your web browser. Most browsers let you refuse or delete cookies through their settings; doing so may affect some Site functionality.

Our website may link to third-party websites outside our control and not covered by this Privacy Policy. We encourage you to review the privacy policies of every website you visit.

Email Subscriptions

If you provide your email address and authorization, we may send you news and information about our work from time to time. We use a third-party email service provider to deliver these messages; by subscribing, you consent to that processing. You can unsubscribe at any time by clicking the “Unsubscribe” link at the bottom of any email we send, or by writing to hello@layercakemarketing.com.

How Does LayerCake Marketing Use This Information?

We will not use, process, sell, rent, or share your personally identifiable information with third parties other than as permitted by (i) this Privacy Policy, (ii) applicable laws or regulations, or (iii) your specific request or authorization — for example, to render or complete services you asked for.

We use the information we collect to provide the service or transaction you requested and to maintain and improve our services, including providing you with a better experience on the Site. We only use or process your information in ways compatible with the purpose for which it was collected or authorized.

We may share personally identifiable information with data processors, vendors, or contractors solely to provide a service you requested — for example, sharing your email address with our email service provider to deliver a newsletter you subscribed to.

We may also collect and share personally identifiable information when we have a good-faith belief that doing so is reasonably necessary to satisfy applicable law or an enforceable governmental request; enforce our terms of service; detect, prevent, or address fraud, security, or technical issues; or protect against harm to the rights, property, or safety of LayerCake Marketing, our users, or the public.

Communications beyond a requested transaction are opt-in: you will not receive marketing communications from us unless you have given affirmative permission. Every marketing email we send includes an opt-out link, and you can contact us anytime at hello@layercakemarketing.com.

Is My Information Shared With Other Companies?

We share personally identifiable information with third parties only to the extent necessary to render services you have requested or authorized — for example, with trusted business partners who process information on our behalf under written agreements that meet the requirements of applicable law and this Privacy Policy. LayerCake Marketing requires third-party processors to process such information only on our instructions and with appropriate confidentiality and security measures. We do not sell your personal information.

How Do I Access or Change My Personal Information?

You can request access to, correction of, or deletion of the personal information we hold about you by contacting hello@layercakemarketing.com. We may ask you to verify your identity before acting on your request and, at our discretion, may decline requests that are unreasonably repetitive, require disproportionate technical effort, are impractical, or risk the privacy rights of others. Residual copies may persist temporarily in backup systems; this retention protects our systems against accidental or malicious data loss.

Retention Period

LayerCake Marketing will not store your data longer than is necessary to achieve the purposes stated in this Privacy Policy or to comply with applicable laws and regulations.

California Privacy Rights

If you are a California resident, the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA) gives you specific rights regarding your personal information, including the right to know what personal information we collect and how we use it, the right to request deletion or correction of your personal information, and the right to opt out of the sale or sharing of personal information. LayerCake Marketing does not sell or share personal information as those terms are defined by the CCPA/CPRA. To exercise any of these rights, contact hello@layercakemarketing.com; we will not discriminate against you for doing so.

Personal Data Collected From Persons in the European Union

Our services are hosted on servers located within the United States; by accessing or using our services you consent to the storage and processing of your personal information in the United States.

Processing personal data of persons in the European Union is carried out in compliance with the General Data Protection Regulation (GDPR, EU Regulation 2016/679), which gives you the following rights, summarized in general terms:

Access: You have the right to request information about your own personal data collected and processed by LayerCake Marketing.

Rectification: If your personal data is inaccurate or incomplete, you have the right to request a rectification.

Objection and erasure: You have the right to object to the processing of your personal data and to request erasure of personal data processed by LayerCake Marketing.

Restriction of processing: You have the right to request a restriction of processing in the situations regulated by Article 18 of the GDPR — for example, where processing is unlawful but you oppose erasure for legitimate reasons.

Data portability: Where processing is carried out by automated means based on your consent or an agreement, you have the right to receive the personal data you provided in a structured, commonly used, machine-readable format and to transmit it to another controller.

Withdrawal of consent: Where you have given consent for processing, you may withdraw it at any time.

For a complete overview, we refer you to the text of the GDPR. Requests can be submitted to hello@layercakemarketing.com and will be handled within a reasonable time, except where LayerCake Marketing has a legitimate reason not to act (for example, where processing is required to comply with a contract, a legal obligation, or a legal action). If your complaint is not resolved to your satisfaction through our internal process, you may submit it to your national data protection authority.

Information Security

We store personal data on secure cloud infrastructure shielded from outside access, and we practice safety procedures intended to ensure the security and integrity of all our information, including your personally identifying information. However, no system can be fully protected against every possible hazard, so we cannot warrant the security or privacy of information you provide, and you do so at your own risk. We periodically review our practices against this Privacy Policy and encourage you to raise any concern with us directly; we will investigate and work to resolve complaints and disputes regarding the use or disclosure of your information.

Children’s Privacy (COPPA)

The Children’s Online Privacy Protection Act (COPPA) protects children under the age of thirteen from unsuspecting practices related to collecting, using, or disclosing information about them. Our services are neither intended nor directed for use by children under thirteen. LayerCake Marketing does not knowingly accept, collect, maintain, or use any information from a child under thirteen; if a child we know or suspect to be under thirteen sends personal information to us online, we will use it only to respond directly to that child, notify the parents, or seek parental consent.

Whom Do I Contact With Other Questions?

If you have any questions about this Privacy Policy, contact us at hello@layercakemarketing.com. Complaints will be resolved internally in accordance with our complaints procedures.