Who Is The Controller Of Your Personal Data?
LayerCake Marketing (LayerCake Marketing), an organization established under the laws of California, based in (CA 92614) Irvine, the United States of America.
What Information Does LayerCake Marketing Collect?
Information you share with us. We have access to information that you voluntarily provide us, including via email, while using our Site or services, or other contacts initiated by you, including for example all information you disclose to us when signing up for email newsletters or event registrations, webinars, meetings, or conferences.
Information you share with us may include your personally identifiable information such as name, address, or other contact information, as well as various other information pertaining to your use of our services such as user data obtained through your Site visits. If you choose to register with us to receive email correspondence, you are required to enter your email address.
Your personal data is collected and processed with the objective to deliver products, services, and information to you. Without this information, we cannot provide the requested products, services, or information.
Information we learn from your use of our Site or services. We may use browser session data to store your session data while you browse our site. Like many companies, we monitor the use of our Site and services by collecting information such as browser type, operating system, IP address, and the like. This aggregate information may include various data pertaining to you and your use of our services. This information is used for our not for profit and public benefit purposes, including to improve usability, performance, and effectiveness of the Site, and may be disclosed to third parties as aggregate data without any of your personally identifiable information.
Cookies, Pixel Tags, and other data identifiers. In some instances, we may collect aggregate data through cookies, pixel tags, web beacons, and other anonymous identifiers. We may associate this usage data with personally identifying information. The majority of web browsers accept cookies and similar files, but you can usually change the browser settings to prevent this. However, if you do so, some functionality of our site may be impaired or lost, particularly any site customization features.
By providing your email address and an authorization, from time to time we may send you email inquiries with news and information about our activities. We use the services provided by Campaign Monitor to provide this service. By subscribing, you have given permission for this processing. You can at any time unsubscribe from the e-mail list by clicking the “Unsubscribe” link at the bottom of any of the emails we send, or sending a message to [email protected] requesting to be unsubscribed.
How Does LayerCake Marketing Use This Information?
We use the information we collect to provide the service or transaction you requested and, importantly, to maintain and improve the services we provide, including for example by providing you with a better user experience when accessing our Site. We only use or process your information in a way that is compatible with and relevant for the purpose for which it was collected or authorized for use.
We may share your personally identifiable information with data processors, vendors, or contractors in order to provide you with a requested service or transaction, such as to provide email newsletters. For example, to provide you with email newsletters we must share your personally identifiable information with our email newsletter service provider as identified above. We also use information collected from cookies and other identifiers to improve your user experience and the quality of our services.
We may collect and share personally identifiable information when we have a good faith belief that access, use, or disclosure of such information is reasonably necessary to satisfy any applicable law, rule, regulation, or enforceable governmental or administrative request, enforce our applicable Terms of Service, including investigation of potential violations, detect, prevent, or address fraud, security or technical issues, or protect against harm to the rights, property or safety of LayerCake Marketing, our users, or the public.
Our use of information other than for the purpose of completing a requested transaction or service is on an opt-in basis. This means that you will not receive communications from us unless you have given us affirmative permission to receive such communications. Our email communications all include links enabling you to opt out of further email solicitations, or you may contact us with your comments and inquiries at [email protected].
Is My Information Shared With Other Companies?
We share personally identifiable information with third parties only to the extent necessary to render services you have requested or authorized, for example to trusted business partners who process information on our behalf.
We may also share your personally identifiable information with third parties if we have a good faith belief that access to or use of this information, or the preservation or disclosure of this information, is reasonably necessary to comply with any applicable law, regulation, legal process or governmental request; to enforce our Terms of Service, including for investigation of possible violations; detect, prevent, or otherwise remedy fraud, security threats or breaches, or other technical issues; and to prevent harm to the personal or property rights of LayerCake Marketing, or other third parties, as permitted by applicable laws.
How Do I Access Or Change My Personal Information?
To provide our services, we need to store your personal information when accessing or using our services. You can update the personal information for your account by contacting us at [email protected].
When updating your personal information, we may ask you to verify your identity before we act on your request and, at our discretion, we may reject requests that are unreasonably repetitive, require disproportionate technical effort or are impractical, or risk the privacy rights of other users. We may not immediately delete copies of your outdated information from our servers and may not remove all outdated information from our backup systems after you delete this information. This residual retention period is necessitated to protect our information servers from accidental or malicious loss of data.
Specific Information For Personal Data Collected From Persons In The European Union
LayerCake Marketing's services are presumed to be hosted on servers located within the United States. You consent to this storage and processing of your personal information in the United States by accessing or using our services.
Processing personal data of persons in the European Union will always be carried out in compliance with the General Data Protection Regulation (GDPR, EU Regulation 2016/679). This means that you have several rights as a person in the European Union with regard to the processing of your personal data. The following overview summarizes these rights in general terms.
Access: You have the right to request information about your own personal data that is collected and processed by LayerCake Marketing.
Rectification: If your own personal data is inaccurate of incomplete, you have the right to request a rectification.
Objection and Erasure: You have the right to object to the processing of your personal data and to request for an erasure of your personal data processed by LayerCake Marketing.
Restriction of processing: You have the right to request a restriction of the processing of your personal data in the situations regulated by article 18 of the GDPR. For example, if the processing is unlawful but you oppose erasure for legitimate reasons.
Data portability: When the processing is carried out by automated means and is based on your consent or based on an agreement, the personal data which you have provided shall be presented to you in a structured, commonly-used and machine-readable format and you have the right to transmit the collected data to another controller.
Withdrawal of consent: When you have given consent for the processing of your personal data, you can at any time withdraw your consent.
For a complete overview, LayerCake Marketing refers to the text of the GDPR. Upon request, LayerCake Marketing will provide you more specific information based on the specific facts of your case.
All requests can be submitted via [email protected] and will be taken care of within reasonable time. Your request will be followed up, except when LayerCake Marketing has a legitimate reason not to do so (for example, when the processing is legitimate and/or LayerCake Marketing has a legitimate interest in processing the data, like when the personal data is needed to comply with obligations by contract or law or for a legal action).
What Are LayerCake Marketing's Information Security & Compliance Practices?
We store your personal data on a secure cloud server that is shielded from outside access by a firewall. We practice safety procedures intended to ensure, as far as possible, the security and integrity of all our information, including your personally identifying information. However, no system or information can ever be fully protected against every possible hazard. As a result, we cannot assure or warrant the security or privacy of any information you provide to us and, accordingly, you do so at your own risk.
The Children's Online Privacy Protection Act (COPPA) was created to protect children under the age of thirteen from unsuspecting practices related to collecting, using, or disclosing any information about them. Our services are neither intended nor directed for use by children under the age of thirteen. LayerCake Marketing does not knowingly accept, collect, maintain or use any information from any child under the age of thirteen, and if a child whom LayerCake Marketing knows or suspects to be under the age of thirteen sends personal information to us online, we will only use that information to respond directly to that child, notify the parents, or seek parental consent.
Whom Do I Contact With Other Questions?