JSX Technology

JSX Technology designs circuit boards, data memory modules and wire-wrap backplanes for aerospace and defense programs. It also installs NOPTIC thermal cameras on patrol vehicles across Arizona. Its buyers are engineers and procurement officers who read spec sheets, not slogans.

The old site didn't match that standard. Inner pages used different heroes, fonts and spacing from the home page. Product pages were long legacy layouts. Photos shipped as 600 KB–1.4 MB PNGs and JPGs. Search engines and AI tools had no structured data to read.

We built one design system and moved every page onto it. Heroes, spec panels, comparison blocks, stat boxes, step lists and calls to action all share one set of named classes, so new pages are assembled, not designed from scratch.

The four NOPTIC product pages got spec panels, a competitor comparison table, the six-step install workflow, past installations as photo cards, and an install-tips guide with a jump-to menu. Older posts were cleaned up — broken lists and out-of-order headings fixed — and retired URLs were redirected (301) so links and rankings carry over.

We made JSX Technology easy to find in Google and easy to cite in ChatGPT, Claude, Perplexity and Google's AI answers. Everything is built into the theme, so there's no SEO plugin to slow the site down or break on updates.

Every page, product and post has a unique title and meta description. JSON-LD links the company, its address, phone, CAGE code and social profiles to each page's services, breadcrumbs and articles. Thin tag, author, search and date pages stay out of the index, AI crawlers are explicitly allowed, and an llms.txt file gives AI tools a plain-language summary of the company.

We tuned the site for real phones on real networks, not just desktop broadband. Every photo is now WebP, hero images and fonts preload, unused CSS is stripped per page, and scripts wait until the visitor interacts.

Product-page photos dropped from 1.8 MB to 281 KB, and the largest single photo from 1.36 MB to 101 KB. Layout shift on the About page went from 0.126 to 0. Every core page scores 98–99 for mobile performance and appears in about two seconds on a throttled 4G connection.

A site that serves defense and law-enforcement buyers has to stay trustworthy after launch. LayerCake tests every WordPress, theme and plugin update on a staging copy, monitors for vulnerabilities, suspicious logins and malware, keeps a restore point before every change, and re-tests performance and SEO health as content is added.

The website is the hub, and LayerCake runs the marketing around it: news posts on installations, trade shows and new capabilities; active Facebook and LinkedIn pages; clear quote and contact paths routed to sales; and regular reviews of traffic, rankings and inquiries — so JSX Technology's engineers can stay focused on engineering.