Heineken
Contest Site, Sweepstakes Site, Event Site Development
Challenge
Patron Engagement, Brand Positioning, Regional Evaluation
Solutions
LayerCake provided a bottle art contest site/application, and a sweepstakes site/application.
Results
The sites tracked patron engagement, captured entrants and strengthened the brand through active interaction. Heineken's brand was strengthened because they were able to resonate with a portion of their market better than anyone else.