Heineken
A bottle-art contest and a sweepstakes app that turned Heineken patrons into participants.
- Client
- Heineken
- Industry
- Food & beverage
- Scope
- Contest siteSweepstakes siteEvent site development
At a glance
Patron Engagement, Brand Positioning, Regional Evaluation
LayerCake provided a bottle art contest site/application, and a sweepstakes site/application.
The sites tracked patron engagement, captured entrants and strengthened the brand through active interaction. Heineken's brand was strengthened because they were able to resonate with a portion of their market better than anyone else.
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A modern digital home for a creative agency that's been making a ruckus since 1993.
