We become the marketing arm
you didn’t have to build.
LayerCake is the marketing and digital team for companies that want a consistent presence without building one in-house. We’ve been doing this since 2009 — for indie brands and for international manufacturers — because most companies don’t need another vendor. They need a partner that owns the work and stays.
Fifteen years in
The care it takes.
Fifteen years in, the work is still the same: understand the client’s business, remove the friction between their brand and their customers, and keep improving the result.
That takes more care than most agencies want to admit. We have spent years tightening the process so it is efficient for clients and impactful for their business.
The effort shows up in fewer handoffs, clearer decisions, and work that continues after launch.
“Enterprise-level work, without the big-agency price tag.”
Process
Results focused.
Every step of our process points at one thing: the result you hired us for.
We’ve refined it across more than a hundred projects, so the work stays tied to real goals — and you always know what’s happening, what’s next, and what it’s moving.
- Small teams.
- Direct access to the people doing the work.
- No black boxes.
The goal is simple: the process should disappear into the results.
Is LayerCake worth your time?
For some readers, honestly: no.
We do our best work with companies that treat marketing as a pillar of the business, not a purchase. Three things we believe before you brief us:
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There is no get-rich-quick.
Selling online is real work — consistency, perseverance, and collateral smart enough to earn attention. Bring that commitment and we’ll match it.
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“Good enough” is a bet against yourself.
Settling for mediocre means you’re not fully invested in your own success — and it’s safest to assume your competitors are. Polish converts.
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You have to be willing to be seen.
“Build it and they will come” only works in the movies. Engagement usually lands on the third interaction — reach and repetition are the strategy.
Still here? Good. We’re glad to be here, working with you.
Beliefs
What we believe.
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Craft compounds.
A 5% better homepage compounds across every campaign, every email, every salesperson’s pitch.
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Small teams ship.
Most projects are run by a pod of three or four. The work is sharper for it.
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Process is a tool.
We have one — and we adapt it. Process should serve the work, not the other way around.
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Speak plainly.
If you can’t repeat the strategy back to your CEO, the strategy isn’t done.
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Show, don’t pitch.
Prototypes beat decks. We make the thing as soon as we can.
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Stick around.
Much of our current work is for clients we shipped with years ago.
One more layer
We built the client portal we wanted to use.
The same thinking led us to build ClientCove — the client portal we use with our own clients and that other agencies now use to manage theirs. We got tired of the usual tools and built the way we wanted agencies to work with clients.
It is one more layer of the same idea: make the relationship clear, the work visible, and the process reliable.
Explore clientcove.io (opens in a new tab)Team
The people on your project.
Real people do the work — and use AI wherever it gets you results faster.
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Erik Hoopingarner
COO / Partner
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Eric Larson
CEO, Creative Director / Partner
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Gloria Park
Data Analyst / Agile Marketing Director
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Daniel Midson-Short
Brand Strategist / Creative Content Producer
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Hugh Foster
Creative Content Director / Visual Storyteller
Partners
We keep good company.
- Maricich Health (opens in a new tab) Healthcare branding & marketing
- Ruckus Creative (opens in a new tab) Brand development & marketing communications
- James Wikle Design (opens in a new tab) Design & visual identity
- Load Bearing Studios (opens in a new tab) Photo & video production studio