CEO, Creative Director / Partner
Eric Larson, digital marketing stuntman and founder of LayerCake
Eric Larson has more than 20 years of experience in the B2B ad agency world. Entering the creative arena as a designer/developer, Eric’s pre-Layer Cake life was spent with two Southern California - based agencies: Eric was responsible for marketing strategies, creative direction, and technical development for a range of companies spanning healthcare, high-tech, SAAS companies, banking/financial organization, medical equipment, and high-end retail. After a period of time, Eric recognized an opportunity and need for the creation of an “un-agency”. He formulated a plan to establish a firm dedicated to the client, where the typical ad agency attitude and hype were traded in for premium creative, hard work, and honesty.
A little insight into Eric, on the rare occasion he steps away from his workstation, he can be found tuning up his game on the tennis courts and spending time with his son.
Eric’s working philosophy is simple – "can do" and the belief there is a solution to every business problem we face. This is foundational to LayerCake’s interactions with its clients and just as important to the deliverables we create for them. The messaging, and outward-facing image of your company is unique and singularly focused on providing best-in-class offerings to your audience, it’s that simple. We know you are in the business of doing business and your future depends on it.