Beach Cities Medical Weight Loss
A long-time client rebuilt for the GLP-1 era — a faster, bolder site, search and AI-answer visibility, and a lead system that turns visits into booked consults.
- Client
- Beach Cities Medical Weight Loss
- Industry
- Healthcare
- Scope
- Website redesignCore Web VitalsSEOAEO & AI searchLead system overhaul
At a glance
GLP-1 medications made weight loss a crowded online market — anyone can mail a vial. Beach Cities needed to explain why a local, supervised program is different, load fast on a phone, and turn interest into booked consults at two clinics.
A redesigned WordPress site built around one message — “Don’t do GLP-1s alone.” — tuned for Core Web Vitals, structured for search and AI answers, with a three-step consult booking flow that replaces the old contact forms.
A fast, distinctive site that makes the in-person difference obvious, describes both clinics clearly to Google and AI assistants, and sends every new-patient lead to the right front desk.
What we built
From search to booked consult.
A new message, a faster site, visibility in search and AI answers, and a booking flow built for the front desk.
- 01
Reposition
A new homepage and program pages that lead with the supervised team — prescriber, weekly check-in, nutrition coach, front desk — instead of the medication.
- 02
Speed up
A lean rebuild tuned for Core Web Vitals, so the site loads and responds quickly on the phones most patients use to find a clinic.
- 03
Get found
Clinic-level LocalBusiness and MedicalBusiness structured data, FAQ markup, and answer-ready copy so search engines and AI assistants can recommend Beach Cities by name.
- 04
Book
A three-step consult request — clinic, contact, goals — with the new-patient offer, pricing, and reviews alongside, and a promise of a call within one business day.
The challenge
Anyone can mail you a vial.
We’ve worked with Beach Cities since they were a single-office startup; they now run clinics in Long Beach and Huntington Beach. When GLP-1 medications arrived, the market changed overnight — telehealth companies and online pharmacies began competing for the same searches with national ad budgets.
The old site still spoke to an earlier era of weight loss, felt slow on mobile, and sent leads through generic forms that left the front desk chasing details before they could book anyone.
The solution
The team in the room, front and center.
We rebuilt the site around what an online pharmacy can’t offer: a prescriber who dials in your dose, weekly check-ins, a nutrition coach, and the same faces every visit. Real patient results, pricing, and both clinics’ hours sit one scroll from the top, and every page leads to a single action — book a free consult.
Under the hood, the site is built for speed and to be found: tuned for Core Web Vitals, unique titles and descriptions, and structured data for each clinic, its hours, and the questions patients actually ask. The new booking flow asks which clinic, when’s easiest, and what the patient wants to achieve, so the clinic can call back ready to book.
What the client said
“LayerCake didn’t just rebuild our site. They rebuilt how customers feel about the brand the moment they land.”
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