Posting a lot of words does not make for successful SEO.

Many people already know this but many do not. We hear it constantly, "we backlink everything and we always post at least twice a week".

The fact of the matter is engagement in the realm of SEO is completely different than what counts as "quality" posting in the places like social media.

E-A-T is part of Google’s algorithm and baked into Google’s Search Quality Evaluator Guidelines. E-A-T means Expertise, Authoritativeness, and Trustworthiness.

• The expertise of the creator of the content.
• The authoritativeness of the creator of the content, the content itself, and the website.
• The trustworthiness of the creator of the content, the content itself, and the website.

In a nutshell, E-A-T is a characteristic that indicates a page is high-quality, making it helpful to users.

Make sure you are doing this correctly or frankly all your efforts are akin to empty calories.