Stryker
We were SurgiCount Medical’s digital team from startup to acquisition — and when Stryker bought the company in 2014, Stryker kept us on. Eight years building what gets a medical device adopted.
- Client
- SurgiCount Medical, acquired by Stryker
- Industry
- Medical & surgical equipment
- Scope
- Website design & developmentLearning management systemApplication developmentEmail marketingSecurity & server management
At a glance
SurgiCount Medical had a device that prevents one of surgery’s most common errors — but it only worked if every hospital team used it the same way. A growing med-tech company needed enterprise-grade tools for adoption, training and support, without an enterprise budget.
We built the digital system around the product: a product site, hospital-group portals, a nurse-certification LMS, badge ordering and a hospital onboarding system — all connected, all built to the standard a global acquirer would expect.
500+ hospitals onboarded and thousands of nurses certified. The platform carried through Stryker’s 2014 acquisition, and Stryker kept LayerCake on as its partner on the Safety-Sponge System for years after.
What we built
Every step of adoption, on one platform.
Sales, training, and support stopped living in separate tools — each hospital group got one place to start, and Stryker got one place to track it.
- 01
Adoption
Product website that frames the problem and the Stryker solution for medical teams.
- 02
Training
Multisite hospital-group portals that guide device users through training and support.
- 03
Certification
A learning management system with video courses and 16-question certification exams — thousands of nurses certified.
- 04
Tracking
Facility dashboards, exportable reports, badge ordering and hospital onboarding — 500+ hospitals tracked to go-live.
The challenge
A product that only works if people are trained on it.
We started with SurgiCount Medical in 2013, when it was a growing med-tech company with a device hospitals were eager to adopt. The SurgiCount system — uniquely identified sponges, laps and towels, handheld SurgiCounter scanners, and SurgiCount360 reporting — depends on every hospital team using it the same way. That made education as important as the sale itself.
The solution
Built for the people in the room.
We developed a product-specific website that identified the problem in the medical industry and concisely defined the Stryker solution, and supported it with email campaigns that drove demo requests.
Behind it, multisite hospital-group portals directed device users to training and support. A badge ordering system delivered free data-matrix badges to clinicians, and an implementation system guided each hospital through onboarding.
The LMS
From video to certificate.
The SurgiCount learning management system takes each clinician from a pre-course video through a 16-question certification exam, with results, certificates and a course library in one place. Role-based access separates administrators, clinicians and trainees.
Each facility gets a dashboard showing pass, fail and incomplete attempts, who has logged in and who has finished, with one-click report export and bulk reminders for anyone still outstanding. Thousands of nurses have been certified across more than 500 hospitals.
The outcome
Built to scale, ready to be acquired.
We built SurgiCount’s systems the way an enterprise would, before SurgiCount was one. When Stryker acquired the company in 2014, the product site, portals and LMS carried straight through — and Stryker kept LayerCake on as its partner, growing the platform alongside Stryker’s own teams as the product scaled.
That’s the work we do for technology manufacturers: the websites, training, certification and onboarding that turn a great product into one people can adopt at scale. If you make hardware, we build what gets it adopted.
Gallery
Portal to phone.
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