Stryker
One connected system for the SurgiCount Safety Sponge — from first sales conversation to certified nurse.
- Client
- Stryker — Safety Sponge division
- Industry
- Medical & surgical equipment
- Scope
- Website design & developmentApplication developmentSecurity & server management
At a glance
Stryker needed design and development across its Safety Sponge division — a product medical teams had to understand, adopt, and be trained on.
A product site that names the problem and the Stryker answer, multisite hospital-group portals for training and support, and three connected applications.
An informative sales tool for medical professionals, plus an end-to-end digital process for adoption, training, certification, and tracking.
What we built
Every step of adoption, on one platform.
Sales, training, and support stopped living in separate tools — each hospital group got one place to start, and Stryker got one place to track it.
- 01
Adoption
Product website that frames the problem and the Stryker solution for medical teams.
- 02
Training
Multisite hospital-group portals that guide device users through training and support.
- 03
Certification
A learning management system that certifies nurses on the system.
- 04
Tracking
Badge ordering and hospital onboarding systems that close the loop.
The challenge
A product that only works if people are trained on it.
LayerCake was tasked with design and development projects focused on the Safety Sponge division. The SurgiCount system depends on every hospital team using it the same way — which made education as important as the sale itself.
The solution
Built for the people in the room.
We developed a product-specific website that identified the problem in the medical industry and concisely defined the Stryker solution.
Behind it, multisite hospital-group portals directed device users to training and support, while a learning management system certified nurses, a badge ordering system handled credentials, and an implementation system guided each hospital through onboarding.
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