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Heineken

Contest Site, Sweepstakes Site, Event Site Development
Heineken Page 1024X567

Challenge

Patron Engagement, Brand Positioning, Regional Evaluation

Solutions

LayerCake provided a bottle art contest site/application, and a sweepstakes site/application.

Results

The sites tracked patron engagement, captured entrants and strengthened the brand through active interaction. Heineken's brand was strengthened because they were able to resonate with a portion of their market better than anyone else.

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