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Mayweather Limited Edition

Challenge

Need for a teaser website to promote and sell Floyd Mayweather's coffee table book

Solutions

A simple one-page website that provides a glimpse into the magic that is Mayweather.

Results

Sold coffee table books.

When Floyd Mayweather asked photographer and friend, Cheryl Fox to collect her images of him over the past 7 years and create a book, Fox was both honored and intrigued by the request and history-making challenge.

With years of images spanning from key art portraits to training camps, title fights and personal time at home with Floyd, Fox found herself creating a visual story documenting the power, dedication, and substance of a Man most, only recognize as a Champion.

As a collective, Floyd’s words bring a refreshing perspective and clear understanding of the mind, body, and spirit of a Champion.

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