Website Management

Fresh Aesthetic, Content and Updates

Things change rapidly online and as a result, a website cannot just be launched and then abandoned. For a site to remain effective, it requires long-term maintenance.

Website Maintenance

LayerCake doesn’t just build remarkable online experiences; we also offer website maintenance and security services because we know site management and maintenance is essential to maximizing your online performance.

As Your Business Changes And Grows
So Should Your Website.

While the purpose remains the same: to build awareness or sell a product, your site cannot sit still. We’re frequently surprised at how often a carefully-designed website looks and feels the same six months or even a year later. For a site to be successful, you can’t forget about it and focus all of your attention elsewhere on marketing the business. Potential customers only spend a few seconds browsing your site before they decide to move on and established customers want a reliable online experience every time they log in. A stale and stagnant site is sure to lead your consumers straight into the arms of the competition.

Gloves Bg Smright

Continued Website Maintenance And Support For Better SEO

Part of Black Bear’s extensive bag of tricks includes continued website maintenance and support. Keeping a site current and relevant has everything to do with how your site ranks, and how much traffic visits and, ultimately, converts. Our ongoing website maintenance services are geared to maximize your online presence, engage customers with fresh content, and create higher levels of profitability.

You don’t need to spend hours learning web design, or have a big budget or hire your own IT department to update your site. Whether we proactively make suggestions and update your website with new tools, imagery, or language, or we make changes as needed, our website security and maintenance services are comprehensive and all-inclusive. Whether you’re a large corporation or a small business, we offer website maintenance to fit your needs.

Strings Landing

Website Security & Maintenance Services

Our job is simple: keep your website up-to-date, secure, up and running, and bug-free. Standard maintenance on your website keeps it looking great, and running fast as we monitor for uptime and performance including daily backup and hourly monitoring. We can also consult, plan and strategize with you based on what isn’t working well for your website from broken links to outdated content to make larger updates and even revamp it as needed.

Our proactive approach to security combines finding and fixing potential threats before they become a problem. If these updates are not performed it can make your website a target. During the first quarter of 2016, the top three outdated plugins were responsible for 25% of all WordPress breaches. Maintaining a site requires version updates, plugin upgrades, and hardware maintenance. As new features are brought online, we can train someone on your team to manage that too.

Craftcms

Testing & Improvements

Developer website testing must go beyond the initial launch to become an ongoing maintenance task. Launching does take a lot of time and energy, but if you want your website to flourish, then you need to test and improve your site consistently. We track and measure everything. You won’t believe the interesting things we can learn about your site and its visitors. And, based on the feedback your users provide, we improve your website accordingly.

Site speed is key to both visitors and search engines alike. 47% of customers expect a site to load in two seconds, and 40% will abandon the visit if it takes more than three seconds to load. Google rewards sites that are mobile-friendly with a special tag and better rankings. Testing and improving increases conversions and ultimately sales. Focus on running your business and let us focus on making sure your site is running smoothly and effortlessly creating revenue.

Justyne Aimee

Content & Graphics

Your website is often the first impression you will make on your customers, so a well-maintained site is essential to attract and keep them engaged. Do you have news or events on your site? Keeping that information current is critical to making your company feel cutting edge and involved in your industry.

Whether you are blogging or selling products online, we help generate compelling content and graphics to keep visitors coming back to your website and building a relationship with your brand. If new products are introduced to inventory all the time, you cannot run the risk of damaging that first impression by not having current information. No time to blog on a regular basis? We can provide weekly or monthly blog posts based on approved topics of your choice.