Paid Search Advertising Management

Maximizing Results. Creating Opportunity.

Paid search, the most targeted and powerful advertising medium in history, is also a hyper-competitive, mature market where only the smartest advertisers succeed. Our process includes strategy, continuous optimization, testing, and research, with the ambitious goal of taking campaigns to new heights in both efficiency and scope.

Four Different Ad Angles

  • How-to
  • Story (mutual frustration or Discovery/gain)
  • Straight Sale/CTA
  • The Counter: Myth debunked(relief from pain)

Story Ad Steps

  • Cliffhanger Headline
  • Intro
  • Backstory
  • Discovery/Intro to Offer
  • Benefits/Results
  • CTA