Strategy is a crucial first step in the creative development process. A clearly defined strategy serves as a blueprint. Without it even good design runs the risk of becoming a hit-or-miss expense.
Your concept may still be a high-level business plan or sketched out on a couple of pages. When you bring your project to LayerCake, we will help you define it and create a roadmap for implementation, including phasing your requirements into manageable activities. We work closely alongside our clients to gain the necessary insights that underpin a strategic framework. Through conversations, workshops and other information-gathering exercises we crystallize key brand tenets and define their unique position in the world.
The success of your website and applications depends on intuitive user experiences. During our Information Architecture phase we define user profiles, survey the competition, uncover the required features and functionalities, create a logical architecture to support use flows and build wireframes to document layout and business rules.
Now you can focus on the actual look. Starting with the home pages and a couple of interior pages, we design a look for your site or application that is consistent with you brand, your audiences and your preferences. Through several rounds of revision, we hone your visuals to a refined approach that will do justice to your application. We also storyboard your flash or video components prior to development.
The Technical Design phase is the starting point for the documentation of Use Cases understanding every action that a uses might take and in what sequence. This drives application development. In parallel, we design your physical infrastructure from the ground up hardware, software, security model, applications, databases, integration considerations, configurations and customizations. On completion, you have an entire blueprint for your website/application.
Now the build begins. Bringing together the visual and technical design, results in a completed application. This stage includes custom coding, integration, database build, import and data migrations. After thorough testing, we provide training and access to the application for you to conduct your own user acceptance testing and enter any content. Meanwhile, we prepare for launch.
Whether in your data center, ours, or a third party’s, we can offer you support during launch and for ongoing hosting, monitoring, maintenance and enhancements. Further, we can continue to make recommendations on how to enhance your application and improve its usability and results.
Whether you’re developing a website, eCommerce destination or business application, there’s a lot of detail. Our project managers support our team and yours in managing all that detail. Planning, budgeting, managing scope and changes, monitoring progress, status reports, communication combined with business and strategic advice, make our project management a major component of why we success for you.